warnings with pictures
are a very effective way to reduce smoking.
Health messages on cigarette packages deliver important information directly to smokers. The message is repeated and reinforced every time a smoker reaches for a cigarette.
Smokers believe these messages more and remember them better than they do public education campaigns.
They are inexpensive for governments to implement and tobacco companies pay the costs of printing them.
What makes warning messages most effective?
How can warning messages help smokers quit?
When do smokers notice warnings and think about the information?
Does size matter?
How can warnings meet the needs of smokers who have difficulty reading or who don’t understanding health issues?
Do smokers already know all the risks and harms of smoking?
Should warnings be on both sides of the package?
What else can be done to make cigarette warnings more effective?
► remind smokers of other harmful effects from smoking in addition to health effects. These include environmental, social and economic costs.
► encourage smokers to seek help from other people.
► support public health measures, like bans on smoking in public place.
► focus on the concerns of specific population groups (for example, young men or women).
► increase smokers’ confidence in quitting. People are more likely to try to quit if they think they will be successful
► emphasize the benefits of quitting.
Large health warnings also reduce the attractiveness of cigarette packages and help create an environment where smoking is less acceptable.