PICTURE BASED CIGARETTE WARNINGS

Canada's graphic health warnings

Canada was the first jurisdiction to require full-colour graphic warnings on cigarette packages.

Since December 20, 2000, cigarettes displayed warnings which took up 50% of the principal display space.  One side is an English warning, the other is in French (the two official language of Canada). Cartons must also display the warnings.

In December 2010, the Minister of Health announced that new warnings would be required, and that they would be larger and more powerful.  Proposed warnings that required 75% of the principal display surface were 'gazetted' in February 2011, and approved by Parliament in June 2011.  Other packaging reforms (including a change to the toxic emission statements, interior health information messages) were also approved.  On September 22, 2011 regulations implementing these changes came into force.

As of March 21, 2012, all cigarettes manufactured or imported must have the new warnings.  Retailers have until June 18, 2012 to sell their old inventory before being required to only sell cigarettes with new warnings.


Regulations
Health Canada information

Images required on cigarettes from 2012
To see how these warnings look on actual packages, click here
 
Information for package interiors.
 
 
 
 
 
 
 
 
 

 

 


Images required from December 2000
Cigarettes are highly addictive
Children see, children do
Cigarettes hurt babies
Tobacco use can make you impotent
Don't poison us
Tobacco smoke hurts babies
Cigarettes cause strokes
Cigarettes cause mouth diseases
Each year, the equivalent of a small city dies from tobacco use
Cigarettes leave you breathless
Cigarettes are a heartbreaker
Cigarettes cause lung cancer
Cigarettes cause lung cancer
Idle but deadly
Where there's smoke there's hydrogen cyanide
You're not the only one smoking this cigarette