PICTURE BASED CIGARETTE WARNINGS

Switzerland and cigarette health warnings

Switzerland will require picture based health warning messages on tobacco products no later than January 1, 2010.  Between May 2006 and 2010, new text-only messages were introduced covering of the package.

Swiss Law

General tobacco ordinance 2004 (including specifications for text warnings in article 12) # RS 817.06
Specific ordinance for pictorial health warnings 2007 (see annex 1 of PDF for images) # RS 817.064

Material for public consultation pictorial health warnings 2007

Explanatory report (French)
Explanatory report (German, Italian)
Press release: pictorial health warnings to support quitting (French, German, Italian)

The law is administered by the Federal Department of Home Affairs, Public Health Office.

Switzerland, like Australia, has developed rotational warnings in advance. In Switzerland, there will be three sets of 14 images that will be rotated starting in 2010, 2012 and 2014.

The total space given to health warning message and the border around them in Switzerland is one of the highest in the world, at 56% (48% of the front and 63% of the back). [See Rob Cunningham's 2007 comparative survey].

Each package of cigarettes sold in Switzerland will also display a national quit line number (which is operated by the Swiss Cancer League and the Swiss Association for Smoking Prevention).

Here are the new warnings that will have to appear on Swiss packages beginning in 2010.

 Series 1 -- 2010 - 2012
   

 

 Series 2 -- 2014 - 2016
   

 

 Series 2 -- 2014 - 2016