PICTURE BASED CIGARETTE WARNINGS

Philippines' cigarette warnings 

On May 24, 2010, the Philippines Department of Health announced the drafting of requirements for graphic health warning on tobacco  packaging that included graphic health warnings. The warnings must occupy 30% of the top-front of the package and 60% of the top-back of the package.

The order requires eight warnings in rotation for a period of 24 months, and provides for the Department of Health to issue new warnings every 2 years.

The warnings were to be in place 90 days after the publication of the order (i.e. by end of August, 2010).

However, by the summer of 2011, the tobacco companies had successfully requested a court injunction, and the future of the measure was in doubt.

Department of Health Press Release

Administrative Order 2010-0013

Annex to Administrative Order

News story - June 2011