Welcome
to this collection of materials
related to the plain packaging of cigarettes.
This sub-site is intended provide access to researchers and
governments about the history, research and policy context of
proposals for plain packaging of tobacco products.
The plain packaging of cigarettes was first proposed in the late
1980s as part of a generation of package reform proposals, which
also included the development of larger and graphic package
warnings. You can trace these developments through the
Timeline which also
provides links to relevant documents and sources.
In recent years, a number of governments have supported the idea of
plain packaging, although none as yet have implemented requirements
that would end the use of the cigarette package as a promotional
tool. In 2008, more than 160 nations agreed that the
provisions of the Framework Convention on Tobacco Control that
controlled advertising and labelling would be best implemented with
plain packaging. You can read more about these developments, as well
as the growing body of evidence in support of plain packaging by
downloading research and related
documents. (Because plain packaging is often
studied and proposed in conjunction with other packaging issues,
like deceptive terms and colours, you will also find research
related to these parallel streams).
The tobacco industry has consistently opposed the development of
policy measures which affect their ability to use tobacco packages.
You can access Industry
positions to packaging proposals, as well as analysis
of their strategies on this site.
If you are looking for Information
Products or material you can easily share with others,
you can access it here.
Examples of plain packaging
Prototypes are available.
Links to other sites:
*
Cancer Council Victoria
* Ash Australia
tobacco industry activities