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TOBACCO ON SCREEN |
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| Since the youth market is so crucial to sales success, and teenagers make up over a quarter of the movie-going population and rent videos at least once per week, tobacco companies remain present in movies. This is especially true of PG-13 movies, which are the most appropriate and accessible movies for teens. As the ninth-highest grossing PG-13 film of 2000, Charlie's Angels explores a subtle invasion of tobacco in movies. Drew Barrymore's lead character smoked, three minor characters, and there were several background smokers. In a flashback scene, Barrymore s character is shown at a young age smoking in a school bathroom. |
Other smoking characters are shown in a positive light
encouraging the image of smoking. Regardless of the
reasons, actors and directors are showing smoking in movies, and
this continues to be a form of advertising for tobacco
companies. Source: “TOBACCO AT THE MOVIES; Tobacco Use in PG-13 Films”, By Crystal Ng and Bradley Dakake, p. 5-6. For more information see MASSPIRG’s Tough on Tobacco website: www.toughontobacco.org William Bailey, The Invisible Drug (Mosaic Publications, 1996), p. 39. |
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“(Cameron) gave up smoking as her 1999 New Year resolution after her parents remarked she had smoked in seven of her movies. It was something to do with setting a bad example and it preyed on my conscience,” she says. Cameron used to smoke the high nicotine, unfiltered type. “I was into roll-your-own, and I was killing myself.” Now Magazine (UK), Feb. 2, 2000, p. 42-43 (FCSL) |