PARENTAL GUIDANCE
   One of the best things you can do with your child is to foster critical thinking, boost their self-esteem, and equip them with the skills, motivation, and information they need to make their own positive lifestyle choices. Smoking is only one issue that may arise when educating yourselves about movies and you may discover you want to address other content along side of this issue.

Just remember:
  90,000 Canadian teens start smoking each year.
  Over 245 Canadian teens per day.
  Most smokers start using tobacco before the age of 18 and many try it before their 13th birthday.
Things to keep in mind:
  Talking to your kids can make a difference! Communication and open lines of discussion are essential in influencing your kids.
  Redirect potential smoking rebelliousness towards the marketing strategies of the tobacco industry.

If you, as a parent smoke:
  Please realize that research shows that even parents who smoke can reduce the likelihood of their children smoking by 50% simply by talking about the dangers of smoking, and difficulties associated with quitting smoking.
  Look at the characters in movies and see how they have been portrayed, discuss why they might be shown smoking.

  Think about the stars your child admires, if they smoke, discuss the reality of quitting and maybe write a letter encouraging the actor to quit.

  Look at movie actors and how they have an
entire team of make-up artists to make them look glamorous…Discuss how smokers really look.

  "International Day of Action" held annually on February 22nd — Get local cinemas, or video stores to raise awareness and plan to do something together.
Don’t tell your kids they’ll die if they smoke:

  They won’t believe you and research show this threat can be more harmful if they do. This may induce intense anxiety in kids whose relatives or friends smoke
– emphasize the risks are long term and can be reversed by quitting.

  Focus instead on the immediate consequences: stinky breath, hair and clothes, yellow teeth and fingers, addiction, bad breath, clinging tobacco smell, financial costs, increased coughing, and illness.
Don’t imply smoking is “dumb” or people who smoke are “bad”:

  This may backfire and make smoking a vehicle for rebellion!

  This may also cause respect issues for kids whose adult role models - for example, parents or grandparents, smoke. Learning that nicotine is addictive, and that society has only recently realized how deadly smoking is, can help separate children’s choices from those adult smokers made in the past.

 



Sources for Parental Guidance:

bc.tobaccofacts: A Tobacco Prevention Resource for Teachers – Grade 6 British Columbia Ministry of Health and Ministry of Education, 1999.

Health Canada
www.hc-sc.gc.ca/hppb/tobaccoreduction/media.html
Improving the Odds.
The Tobacco Act, April 1999.
Canadian Tobacco Use Monitoring Survey Wave 1 February - June 1999.

Teaming Up for Tobacco-Free Kids: www.tobaccostinks.com
As part of Health Canada’s Alberta and Northwest Territories region, this Web site was created specifically for students to learn about tobacco in a fun and interactive way.
 

Physicians for a Smoke-Free Canada: 613-233-4878, www.smokefree.ca