HOLLYWOOD'S BUTT IS ON THE LINE!
   In the United States Dr. Stanton A. Glantz, Director of the UCSF Center for Tobacco Control Research and Education, has been actively seeking changes to smoking in movies on a global basis, but particularly in Hollywood. He is author to several papers and studies to do with smoking in movies and is involved with Smoke Free Movies, a group which aims to sharply reduce the U.S. film industry's usefulness to Big Tobacco's domestic and global marketing.  Check out: www.smokefreemovies.ucsf.edu They suggest the following steps to target the film industry:  
1.  Certify No Pay-Offs
2.  Require Strong Anti-Smoking Ads
3.  Stop Identifying Tobacco Brands
4.  Rate New Smoking Movies "R"


Smoking in U.S. movies are affecting the youth of America—and the World! The world is fighting back:

Sign the Global Petition to tell Hollywood the whole world is watching

 



“More than one such expletive must lead the Rating Board to issue a film an R rating, as must even one of these words used in a sexual context. These films can be rated less severely, however, if by a special vote, the Rating Board feels that a lesser rating would more responsibly reflect the opinion of American parents.”

— MPAA Ratings Code
 

Physicians for a Smoke-Free Canada: 613-233-4878, www.smokefree.ca