
Men in Black II(2002) featured Aliens with
Marlboros--a popular brand smoked in the United States. |
The most highly advertised brands are also the brands that show
up in movies. Studies of films during the 1990s show brand use
depiction of smoking in movies. Removing tobacco from movies
would only affect five percent of the film. Movies geared
for teens that did not feature smoking, Mean Girls or American.
Wedding did not suffer in profits In 2004, ...tobacco companies
reported that in 2002, they did not solicit the appearance of
any cigarette product in any motion picture |

Superman II made good on a deal with Philip Morris
to feature Marlboros 20 years ago. |
or grant permission for the appearance of any cigarette product
in any motion picture. Yet in 2002, 74% of all U.S. movies
depicted smoking, including three-quarters of youth-rated
movies. Eleven of the biggest box office hits— six of them rated
PG-13 — showed particular brands. Big Tobacco lied twenty years
ago! Can we believe them now?
Source:
Smoke-Free Movies--Big Tobacco |