BRANDING

Men in Black II(2002) featured Aliens with
Marlboros--a popular brand smoked in the United States.

The most highly advertised brands are also the brands that show up in movies. Studies of films during the 1990s show brand use depiction of smoking in movies. Removing tobacco from movies would only affect five percent of the film.  Movies geared for teens that did not feature smoking, Mean Girls or American.  Wedding did not suffer in profits In 2004, ...tobacco companies reported that in 2002, they did not solicit the appearance of any cigarette product in any motion picture


Superman II made good on a deal with Philip Morris to feature Marlboros 20 years ago.

or grant permission for the appearance of any cigarette product in any motion picture.  Yet in 2002, 74% of all U.S. movies depicted smoking, including three-quarters of youth-rated movies. Eleven of the biggest box office hits— six of them rated PG-13 — showed particular brands. Big Tobacco lied twenty years ago! Can we believe them now?
Source: Smoke-Free Movies--Big Tobacco

 



“Film is better than any commercial that has been run on television or any magazine, because the audience is totally unaware of any sponsor involvement.” –
Robert Richards, president of Productions, Inc. in a 1972 letter to the president of RJ Reynolds.
 

Physicians for a Smoke-Free Canada: 613-233-4878, www.smokefree.ca