READY, SET--ACTION!
Several groups have gathered together to tackle smoking in movies. One of these groups may inspire you to ACT!

OVX stands for Our Voices Xposed. OVX is a youth-led, youth-run movement in Vermont, US that is focused on exposing the truth about tobacco. They have a campaign called Butts Against Hollywood which includes their own movie trailers, e-cards, t-shirts, quizzes, and other actions to stir awareness. Check out their site: http://www.ovx.org/

   S.W.A.T.—Students Working Against Tobacco from West Kildonan Collegiate in Winnipeg hosted the 2005 Black Lung Awards to raise awareness in their area. In the style of the Academy Awards, the students awarded actors and animated characters with such titles as the — Wrinkle Award, Chimney Award, and Pink Lung Award , to name a few. The Globe and Mails reported the event and stated, "They include Disney villainess Cruella de Ville, animated fashion designer Edna Mode from The Incredibles, and 11-year-old Dakota Fanning, who won SWAT's Second-Hand Smoke Award. When the group's members weren't doling out awards, they were bringing to light some interesting assertions. They say that in April 2005, 19 of the 20 top-grossing movies featured smoking of some kind, and 13 of those 20 were considered youth-rated."
 

   The Hackademy Awards - an annual award given by anti-smoking activists to the movies and actors with both, the most frequent and gratuitous scenes of cigarette smoking—thumbs down, and to the movies that do not include smoking—thumbs up.
In 2005 Mean Girls portrayed the more toxic side of high school social life but left out the most toxic threat to today’s teens by ignoring tobacco use as a prop, making the PG-13 movie—thumbs up winner!
Check out the website campaign "Thumbs Up! Thumbs Down!" working with American Lung Association of Sacramento-Emigrant Trails that is designed to raise awareness about the impact of tobacco use in the movies on young people: http://www.saclung.org/thumbs/TUTDreports.htm

Mean Girls receives praise for not including smoking in it, but alas, Lindsey Lohan , star of the film (seen here in centre) is an avid smoker...

 



"I think a certain obligation comes with the job. I didn't go to clubs before I was 21. You will never find a picture of me smoking. Well, that's because I don't smoke, [though] I did for a little bit. I hated it. It wasn't for me"

--Sarah Michelle Gellar (TV Guide, Feb. 14, '00)
 

Physicians for a Smoke-Free Canada: 613-233-4878, www.smokefree.ca