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Trade Mark Tracking™ |
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Web-technology
now allows almost instant access to Industry Canada’s data base of trade-marks. Check it out
yourself! Trade-mark
registration gives insight into the marketing intentions of Canada’s tobacco
companies. If new marketing measures are on the horizon, there's a strong likelihood that
trade-marks are involved.
So what can we guess from the
registrations of early 1998?
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Which of RBH’s brands is
destined
to carry the new cityscape design
(Application number 0869743)
which was approved on July 6, 1998
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Rothmans,
Benson & Hedges may be planning new rock-music promotions This year they registered a new name for
rock-concerts, and added to their stable of "graffiti-rock" designs.
Locofest (Application
Number 0870870) was registered for the purpose of "Sponsorship and promotion of
concert tours, touring artists or concert events.". The application was filed March
2, 1998, and approved July 20, 1998.
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Application Number 0870870 |
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RBH
is adding to its suite of rock-music trade marks. Graffiti Rock (Registration
Number TMA443346) was registered on May 26, 1995 for use on "Printed publications,
namely brochures, flyers, newsletters and posters." After that, two executions of
"Rock and Design," were submitted, both intended to support:
"sponsorship of concert tours;
sponsorship of bar programs, namely video concerts shown on a screen in a bar and/or live
concerts performed in bar; educational services, namely the provision of financial and
logistical support (provision of studio and recording time) for up-and-coming and/or
inexperienced musicians for the purpose of increasing their experience and exposure.
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Rothmans, Benson and Hedges may be planning further integration into retailingOn 5 June,
1998 they received approval to trade-mark the name "Retail Services Institute"
(Application No. 0809624). They proposed to use this name on services and products to:
This
service to retailers builds on the retail security offered by Rothmans, Benson &
Hedges, and registered under the name "STOREWATCH" (Registration number
TMA447573, registered 15 September 1995).
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Rothmans, Benson & Hedges owns
this retail support program |
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Rothmans,
Benson and Hedges may be planning a new brand of cigarettes. On February 17, 1998, RBH applied to
register Classique Exquise/Classic Smooth. (Application Number 0869459)
And which of RBH’s brands is
destined to carry the new cityscape design (Application number 0869743), which was
approved on July 6, 1998
(see above).
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Imperial Tobacco may have more
'racing' promotions in mind On March 11, 1998, Imperial filed to use "Formula 1" as a trade-mark for tobacco products (Registration Number TMA157806)
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Imperial
Tobacco may be planning to 'olde-date' its look Imperial has a brand-spanking new application for a very olde-style label
(Filed 11 march 1998, Registration Number TMA277895)
– and is in a trade-mark dispute with the Sumatra Tobacco
Company over its claim of colour as a feature of the Player’s Hero design. (Filed 12
August 1997, Opposition by Sumatra Tobacco Trading Company filed 27 May 1998, Application
Number 0853329)
Imperial also received approval for some novel reworkings of the
Player’s logo, including a printed tobacco leaf (Application Number 0865257,
application filed 24 December 1997)
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Matches
and Lighters clearly still feature as marketing measures for Player’s cigarettes Several registrations were filed for match and
lighter designs
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