took us so long?!
Welcome back to the fourth edition of Canada's only
on Tobacco Marketing.
is a periodic review by
Physicians for a Smoke-Free Canada of tobacco marketing in Canada.
This edition is presented
shortly after the final provisions of the Tobacco
Act came into force on October 1, 2003. On that date, the exemption
promotion from the general prohibition on lifestyle advertising of tobacco
products came to an end.
But that didn't mean the end
of lifestyle promotions -- the companies have found other ways to create and
communicate lifestyle imagery for their brands.