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The
trademarks registered in recent months show Canadian tobacco companies
preparing to replace traditional advertising and labelling with new
forms of marketing.
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Registered trademarks from the Canadian Trade Mark Database |
IMPERIAL TOBACCO
- Trademark
names for Imperial's tobacco products
Imperial Tobacco registered a number of chilly-sounding trademarks.
Are they looking for new descriptors to describe "lighter"
tastes?
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| 12º KOOL FROST
ICEBOX
ICE
KOLD
KRYSTALL
ION |
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- Trademark
graphics for Imperal's tobacco products
Kool look, to some.
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- Trademarked
names for Imperial Tobacco's Publications
Imperial Tobacco has trademarked more names for marketing
publications.
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UNWIND TILT
THE ART OF PERFORMANCE |
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ROTHMANS, BENSON & HEDGES
- Rothmans, Benson and Hedges continues to develop retailer services.
In addition to the Retail Services Institute (whose logo was
registered in this period, RBH is also offering a "Checkout"
service to provide retailers with cheaper insurance and
financial services.
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CHECKOUT |
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SERVICES: |
(1) Offering of a member affiliate program to
retailers for providing
access to discounted merchandise and services.
(2) Insurance services, namely the recruitment of strategic
partners
and allies in the insurance field for direct provision of
retail
insurance services by such partners and allies to the retail
trade.
(3) Financial services namely the recruitment of strategic
partners
and allies in the financial services field for direct
provision of
retail financial services by such partners and allies to the
retail
trade.
(4) Promotional services, namely the recruitment of strategic
partners
and allies in the field of advertising and marketing for
direct
provision of retail advertising and marketing services by such
partners and allies to the retail trade.
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- Trademark names for
RBH's tobacco products
RBH is at least
239° apart from Imperial Tobacco: ITL registered the name 12°
at about the same time the RBH registered the name 451°.
- Ironically, it is
Imperial's parent, BAT, which operates at least one 451° lifestyle
tobacco store in Amersterdam to promote Lucky Strike and other brands.
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451° |
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JTI-MACDONALD
- Trademark
names and packages for JTI-M's tobacco products
Comparatively fewer trademarks were registered by Canada's #3
tobacco company -- but it too entered a "cold" brand.
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