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Trade Mark Tracking™
Web-technology now allows almost
instant access to Industry Canada’s data base of trade-marks.
Check it out yourself!
Trade-mark registration gives
insight into the marketing intentions of Canada’s tobacco companies. If new
marketing measures are on the horizon, there's a strong likelihood that
trade-marks are involved.
So what can we guess from the
registrations of 2001?
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The OTHER Imperial
Tobacco may be intending to enter the Canadian tobacco market.
(Imperial Tobacco Canada is a branch of the Multinational BAT; Imperial Tobacco
is a separate British Company which only recently has expanded to international
sales)
Imperial Tobacco U.K. has
registered many brands, including:
Black Anchor - for
"Clothing, footwear, headgear; tobacco, whether manufactured or
unmanufactured; tobacco products; tobacco substitutes, none being for
medicinal of curative purposes; smokers' articles and matches."
The registration says Black
Anchor has been used
in CANADA since at least as early as April 30, 2000
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Imperial
Tobacco has also registered name "Columbus"
and the brands "Fusion,"
"Horizon"
"Regal"
and "L&B."
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Japan
Tobacco may be planning to market Mild Seven in Canada -- and
has registered versions of its best selling international brand
without the contentious term "Mild."
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JTI has
registered the terms "M*Seven,"
"My Seven"
and "Mild
Seven Airspeed Team"
Mild
Seven is the world's second-largest selling brand (second only to
Marlboro, according to World Tobacco File). It yet been
introduced into Canada. The recent registration of Mild Seven
Outdoor Quest may indicate HOW Japan Tobacco would want to market
this brand - as a service - to Canadians:
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"MILD SEVEN OUTDOOR
QUEST & DESIGN: SERVICES:
(1) Vocational education in the field of mechanics; educational
services namely conducting classes in the field of mechanics;
entertainment in the nature of on-going television programs;
amusement centers; amusement arcades; entertainment in the nature of
amusement park ride; organization of sports competition, training of
animals, modeling for artists, publication of books, mobile library,
club services.
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Japan
Tobacco may have a patented a genetically modified tobacco seed.
JTI has
registered two names to sell genetically modified seeds &
technology
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PureIntro
PureExtro
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"555"
- a leading BAT brand, may be introduced in Canada through a
'brand-owning' company subsidiary to BAT - the Ardath Tobacco
Company.
Several
variants of the 555 brand - "equinox," and
"smooth" have been processed for registration.
The 555
World Racing Team trademark has been registered by a different
company - "World Investment Company"  |
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Canada's
largest tobacco company is turning to publications & web-site to
market its products.
Several
publication names and web-site names have been filed with the
trademark office. |
- Red Seat
- Rev
- Simple
Pleasures
- The Art
of Performance
- Tilt
- Unwind
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