The Mail's the Thing
Tobacco companies work hard to build mailing lists 

After Canada's Tobacco Act was passed in 1997 with provisions which allowed for some forms of advertising to be sent through the postal system to adults, tobacco companies began to gather names through a variety of sources.  Contests have proven to be an especially favoured way of gathering the names of smokers, and information on their brand preferences.  

Samples of contest entries include.......

A BAT/Imperial draw for an adventure trip to Australia promoting Player's cigarettes
(In Shift Magazine, 2001)
(click to enlarge)

BAT/Imperial draw for an urban extravaganza in Toronto promoting du Maurier cigarettes
(sent by direct mail, 2001)
(click to enlarge)
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