What's in store?....
Trade Mark Tracking

Web-technology now allows almost instant access to Industry Canada’s data base of trade-marks. Check it out yourself!

Trade-mark registration gives insight into the marketing intentions of Canada’s tobacco companies. If new marketing measures are on the horizon, there's a strong likelihood that trade-marks are involved.

So what can we guess from the registrations of late 1998?

• Imperial Tobacco is registering some provocative brand names

They made trademark applications for the following:

• Casino
  (application number 032255801)

• Swinger
  (application number 031716001)

• Flair
  (application number 031482701

• Compac
  (Application number 031142101

• Old Friend Shag
  (Application number 014770501)

• Fusion
  (Application Number 0896057)

A number of designs   also registered or advertised, including:

• Daily Double

• Ponies

• Fribourg & Treyer

• Rothmans, Benson & Hedges is continuing to integrate tobacco with retail services.

In addition to those retail services already registered (see Filter-Tips edition #1), RBH is moving into retail insurance services, including trademark applications for the names:

• Retail Insurance Services
  (Application number 0890884)

• RIS
  (Application number 0890883)

RBH also moved to trade-mark the following brand names:

• Fresh Protect
  (Application number 0890196)

• Ultima
  (Application number 0893863)

• Y2K
  (Application number 0898870)

• Outrider
  (Application number 1004115)