A laugh a minute. A death every 12 minutes.
Craven A "Just for
The Montreal laugh-festival
"Just for Laughs" tours central and western Canada in March, 1999.
Posters, billboards, and newspaper ads made this one of the most hyped night-club circuits
of the year.
Marketing the event, of
course, helps market the cigarette. This tour is another close collaboration between
Rothmans, Benson & Hedges' Craven A and Andy Nulman's Just for Laughs festival.
1999 cross-Canada billboards
The "Just for
Laughs" Canadian Comedy Tour travels to eight Canadian cities (Burlington, London,
Toronto, Ottawa, Calgary, Edmonton, Winnipeg and Vancouver) between March 17 and March 28,
1999. Four performances are scheduled in each city.
Information on the tour is on
the Just for Laughs web-site, www.hahaha.com.