Welcome back to the
6th edition of Canada's only
e-zine on Tobacco Marketing.
2007 was a pivotal
year for tobacco marketing in Canada. The Supreme Court upheld the
federal law which restricts tobacco advertising, which had the perverse
effect of returning tobacco advertising to Canadian newspapers.
were also required to remove the terms 'light' and 'mild' from their
packages. This had the perverse effect of launching a number of
is a periodic review by
Physicians for a Smoke-Free Canada of tobacco marketing in Canada.