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Elasticity and 
Canadian Cigarettes

Table of results

Elasticity, Sales, Nicotine and Tar For Canadian Cigarettes
Brand Filter type Elasticity Sales (millions of cigaretes) Nicotine (mg) (as printed) Tar (mg (as printed) Elasticity Rank Sales Rank
Players Lt. RSFT 1.0310 5881.8 1.2 13 20 1
Du Maurier KSFT 1.0213 4397.3 1.3 15 24 2
Du Maurier RSFT 1.0342 2562.5 1.1 13 16 3
Players Lt. KSFT 1.0029 2263.4 1.3 13 26 4
Players RSFT 1.0895 2048.5 1.4 16 6 5
Export A RSFT 0.9949 1809.2 1.3 16 27 6
Du Maurier Lt. KSFT 1.0885 1799.3 1.2 12 8 7
Rothmans KSFT 1.2248 1496.0 1.3 15 1 8
Export A Med. RSFT 0.9724 1322.9 1.2 14 33 9
Du Maurier Lt. RSFT 1.0384 1299.1 1 11 14 10
Players X. Lt. RSFT 1.0049 1065.4 1.2 11 25 11
Du Maurier X.Lt. KSFT 1.0246 1022.1 0.9 9 23 12
Export A Lt. RSFT 1.0254 871.8 1.2 13 21 13
Matinee X.M KSFT 1.1081 870.0 0.4 4 5 14
Craven A KSFT 0.9936 827.8 1.3 13 28 15
Du Maurier Sp.M. KSFT 1.0788 737.7 1 11 9 16
Rothmans Sp. M KSFT 1.0535 719.3 1.2 13 12 17
Du Maurier Sp.M. PSFT 1.0536 695.5 1.1 11 11 18
Du Maurier X.Lt. RSFT 0.9681 678.1 0.9 8 36 19
Players X. Lt. KSFT 1.1198 598.3 1.2 11 4 20
Du Maurier U.Lt. KSFT 0.8510 595.0 0.7 7 56 21
Craven Men. KSFM 1.0340 545.6 1.1 13 17 22
Matinee KSFT 1.1402 471.2 1.3 12 3 23
Players Lt. Smooth RSFT 0.7298 429.8 1.2 13 112 24
B&H 100 Del. U.Lt. PSFT 0.9688 419.1 0.8 8 35 25
Export A KSFT 0.7861 366.7 1.4 16 96 26
Cameo Men. KSFM 0.9824 353.8 1.4 16 32 27
Du Maurier U.Lt. RSFT 0.7831 346.3 0.7 6 97 28
Matinee Slims X.M. KSFT 0.9610 309.5 0.4 3 38 29
Matinee Slims X.M. PSFT 0.8790 302.1 0.5 4 49 30
Number 7 KSFT 1.0335 294.6 1.3 15 19 31
Belvedere X.M. RSFT 0.9933 290.7 1.1 12 30 32
Players Lt. Smooth KSFT 0.8021 268.4 1.3 13 88 33
Export A X.Lt. RSFT 1.0336 264.2 1 10 18 34
Belvedere RSFT 1.0603 263.2 1.3 15 10 35
Matinee X.M RSFT 0.7790 261.5 0.4 4 101 36
Export A U.Lt. RSFT 1.0250 231.5 0.7 7 22 37
Medallion U.M KSFT 1.0371 225.2 0.2 1 15 38
Craven A RSFT 1.0885 216.2 1.1 11 7 39
B&H 100 Del. U.Lt. Men KSFT 0.9181 215.8 0.8 8 42 40
Players Medium RSFT 0.9714 213.9 1.2 14 34 41
Peter Jackson KSFT 1.0454 211.7 1.4 10 13 42
B&H 100 PSFT 0.8162 207.9 1.3 13 78 43
Craven A Lt. KSFT 0.7543 199.1 1.1 10 109 44
Export A Med. KSFT 0.7659 195.1 1.2 14 105 45
Mark Ten RSFT 0.9916 191.8 1.1 14 31 46
John Player Special KSFT 0.8140 186.0 1.5 16 80 47
Matinee RSFT 0.8219 183.4 0.9 9 73 48
B&H 100 Lt. PSFT 0.8441 182.3 1.1 10 58 49
Dunhill KSFT 0.8093 176.1 1.4 15 85 50
Viscount 100 X.M. PSFT 0.8851 167.0 0.4 4 45 51
Number 7 Lt. KSFT 0.7234 166.6 1.2 13 113 52
Cameo Men. X.M. KSFM 0.7941 157.1 0.8 11 93 53
Vantage KSFT 1.1438 157.0 0.9 9 2 54
Mark Ten KSFT 0.8143 156.8 1.2 15 79 55
Belvedere X.M. KSFT 0.7999 155.6 1.2 12 89 56
Players Plain RSFT 0.7203 145.5 1.3 16 114 57
B&H Sp.Lt. KSFT 0.8604 143.8 1 11 52 58
Export A Mild RSFT 0.8778 143.0 1.1 12 50 59
Viscount 1 U.M. KSFT 0.9936 141.2 0.09 0.7 29 60
Belvedere KSFT 0.7813 140.8 1.3 15 98 61
Craven A Sp.M. KSFT 0.9615 139.2 0.4 4 37 62
Matinee Slims X.M. Men KSFM 0.8491 138.0 0.4 3 57 63
Players KSFT 0.8191 135.0 1.4 16 75 64
Matinee Slims X.M. Men PSFN 0.8858 125.4 0.5 4 44 65
Craven A Sp.M. 100 PSFT 0.8248 117.7 0.9 9 68 66
Viscount X.M. KSFT 0.7801 115.1 0.4 3 100 67
Players Medium KSFT 0.7807 111.0 1.2 15 99 68
Belmont Milds KSFT 0.8246 104.7 0.9 11 69 69
Export A Lt. KSFT 0.8303 102.8 1.1 12 64 70
B&H 100 Lt. Men. PSFM 0.8059 102.7 1 10 87 71
B&H 100 Men. PSFM 0.8319 100.7 1.2 14 62 72
Rothmans X.LT. KSFT 0.8222 99.3 1.1 10 72 73
Craven A U.M. KSFT 0.9231 95.1 0.1 1 40 74
Players Sp. Blend RSFT 0.7961 94.8 1.3 16 91 75
Rothmans Lt. KSFT 0.7641 88.8 1.2 13 107 76
Avanti Slim KSFT 0.9555 85.0 1.1 13 39 77
B&H Sp. KSFT 0.8619 84.3 1.2 13 51 78
Export Plain RSPT 0.7649 76.8 1.4 19 106 79
Avanti Slim Lt. KSFT 0.7740 75.2 0.8 9 103 80
Canadian Classic KSFT 0.7538 74.8 1.2 13 110 81
Export A U.Lt. KSFT 0.8822 70.0 1 8 46 82
Craven A Lt. RSFT 0.8317 68.7 0.9 9 63 83
Macdonald Men. RSFM 0.8810 67.7 0.4 4 47 84
Peter Jackson X.Lt. KSFT 0.8268 67.7 0.9 11 67 85
Rothmans U. Lt. KSFT 0.8805 65.8 0.9 8 48 86
Canadian Classic RSFT 0.8571 63.4 1.2 12 53 87
Vantage Lt. KSFT 0.8372 62.3 0.6 5 60 88
Export A X.Lt. KSFT 0.7911 57.7 1.1 10 94 89
Craven Men. Sp.M. KSFM 0.7994 54.9 0.4 4 90 90
Craven Men. Sp.M. 100 PSFM 0.8096 48.9 0.9 9 84 91
Accord U.M. KSFT 0.8561 47.7 0.3 3 54 92
Viscount X.M.Men. KSFT 0.6928 36.3 0.4 3 115 93
Macdonald Men. Lt. RSFM 0.7896 28.0 0.9 8 95 94
Craven A Sp.M. RSFT 0.8887 23.6 0.4 4 43 95
Number 7 Lt. RSFT 0.7946 22.8 1.2 13 92 96
Craven A U. Lt. KS KSFT 0.8196 21.0 0.6 6 74 97
Peter Stuyvesant 100 PSFT 0.8241 20.8 1.2 14 70 98
Export A Mild KSFT 0.8110 20.6 1.1 11 82 99
Accord U.M. Men. KSFM 0.8556 15.9 0.3 3 55 100
Number 7 RSFT 0.8190 15.7 1.3 15 76 101
Craven A Extra Lt. KS KSFT 0.7453 15.0 0.9 8 111 102
Macdonald Men. KSFM 0.8105 14.7 1.1 11 83 103
Mark Ten Plain KSPT 0.7695 12.0 1.4 19 104 104
Export A Smooth Med. RSFT 0.8328 8.3 1.2 13 61 105
Export A Smooth RSFT 0.7763 7.8 1.3 15 102 106
Craven A Ultra Lt RS FT RSFT 0.8398 6.0 0.6 6 59 107
Export A Smooth Lt. RSFT 0.8225 5.5 1.1 11 71 108
Craven A Extra Lt. RS RSFT 0.9208 5.0 0.8 8 41 109
Export A Smooth KSFT 0.8187 4.8 1.4 15 77 110
Export A Smooth Lt. KSFT 0.8292 4.6 1.2 11 65 111
Export A Smooth Med. KSFT 0.7559 4.5 1.3 13 108 112
Macdonald Select U.M. KSFT 0.8117 3.1 0.3 2 81 113
Mark Ten Lt. RSFT 0.8288 2.6 1.1 14 66 114
Mark Ten Lt. KSFT 0.8092 2.5 1.1 13 86 115