Even handed?
Du Maurier and the Arts

On the one hand

On the other hand

·   Du Maurier Arts Foundation gave $2,400,000 ($2.4 million) to arts groups across Canada this year.
source: Imperial Tobacco’s Socio-Economic Contribution report 2001

·   Imperial Tobacco made $1,031,000,000 ($1 billion) in earnings from cigarette sales in Canada last year (and probably more this year!)
source: Imperial Tobacco’s Annual Report, 2002

·   Du Maurier Arts Foundation has given over $80 million to arts groups over the past 33 years
source: Imperial Tobacco press release, August 27, 2003

·   Imperial Tobacco has made $27 billion in profits in the past 33 years. (0.3% of its income has been provided to the arts).
source: Imperial Tobacco’s Annual Repors 1977-2002

·   300 arts groups received money from Imperial Tobacco in 2003
source: Imperial Tobacco press release, May 14,, 2003

·   22,500 Imperial Tobacco clients died from smoking in 2003.
source: calculation of Imperial Tobacco’s 50% market share of deaths caused from tobacco in Canada.

·   Imperial Tobacco provided an average of $8,000 to each of the groups it funded in 2003.
source: calculated from information in Imperial Tobacco press release, May 14,, 2003

·   Imperial Tobacco provided $106 in arts funding for each Canadian killed by its products in 2003
source: calculated from information in Imperial Tobacco press releae, May 14, 2003, Health Canada estimates of mortality from smoking and Imperial Tobacco estimates of market share.

·   675 arts corporations have received grants from du Maurier over the past thirty years
source: Imperial Tobacco press release, August 27, 2003

·   400,000 Canadians have died over the past 30 years from smoking Imperial Tobacco products
source: calculated by PSC as 50% share of total deaths from smoking.

·   Imperial Tobacco gives 0.86% of its pre-tax profits to charities (On profits of $1 billion it gave $8.3 million to charity in 2001)
source: calculated from Imperial Tobacco’s Socio-Economic Contribution report 2001

·   The average corporate donation to charity is over 1%  (most corporations give more to charity than Imperial Tobacco does, and almost no other company operates with as high a profit margin (54% in 2002) )
source:  IMAGINE, www.imagine.ca and Imperial Tobacco annual reports.