How the companies
tried to use "ventilation" solutions to block restrictions on
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Industry Documents Show:
The Big Three developed
‘Ventilation’ solution to block smoking bans.
The Big Three hired ‘consultants’
to mobilize support against smoking bans.
The Big Three worked
together to develop cross- Canada strategies to block smoking
The Big Three spent
millions fighting proposals to protect Canadians from second-hand
For most of the past decade,
efforts to introduce clean-air laws and policies have been strongly
opposed by a handful of bars and restaurant owners. Their use of similar
arguments and similar tactics raised suspicions that these efforts were
being coordinated by a central agency. Only recently (February 2002) did
evidence come to light that the Canadian tobacco industry and its
foreign owners were working secretly to block bans on smoking.
CTMC gathers top guns to
discuss second-hand smoke with Philip Morris.
CTMC hires former Assistant
Deputy Minister of Health, Bert Liston, to help them.
CTMS: ETS Meeting
Agenda, PM 2065518361
Parker develops a strategy for the CTMC, including testing messages,
public opinion polling, focus groups.
Memo Feb 20, 1995, PM 2065518372
CTMC communications strategy stresses 'accommodation' and HVAC (a
precursor of ventilation).
The planned initiatives
Intensified "no sales to
HVAC Programs (ventilation)
ETS exposure studies in Canada
ETS Scientists Media tour
Parents talk to their
children about smoking
Anti Tobacco Activists
Mislead the Public
The benefits of sponsorship
Tobacco Smuggling and High
Is Tobacco Addictive?
The Tobacco File
Direct Mail to Smoker
"Develop an aggressive calling program by company and CTMC, with allies
where possible, to push "accommodation" as a legitimate approach to
public sector tobacco policy.
Memo from RRP
(Rob Parker) to "OPS" PM 2065518375-80
CTMC is consulted by Phillip Morris about developing an ISO standard for
Memo Winokur to McDonald,
Feb 21 1995 PM2065518362
CTMC plans to hire students
to gather petitions against Vancouver smoke-free by-law at tobacco
sponsored events (Benson and Hedges fireworks, Molson Indy).
Monthly Report - July 21, 1995
The Fraser Institute is
approached to help.
"Staff have explored the
possibility of the Fraser Institute's economists' looking at the job
loss figures and making a public statement that they are reasonable.
Initial response from the Fraser Institute was that this is the sort of
issue that they would be interested in. Staff believe that the
Fraser Institute may be inclined to our point of view due to its
pro-business, anti-intervention policy direction. The Institute
has a great deal of credibility in the British Columbia media, in
particular on economic matters.
report, July 28, 1995 PM 2065518303
The CTMC develops a
strategy to "derail" Health Canada consultation on second-hand smoke.
"We will try to push the
conference off the rails, along the lines of what was done in the
municipal consultation meetings."
report, July 28, 1995 PM 2065518303
Stakeholders, led by
Bruce Clark, succeeded in changing the agenda to allow Larry Holcomb to
speak to the entire conference.... Stakeholders successfully steered
discussions in the "break-out groups" away from ETS specifically, and
towards the broader questions of indoor air quality."
report, September 8, 1995 PM 2065518213
CTMC hires agents to mobilize against by-law
The Canadian Tobacco
Manufacturer’s Association (CTMC) hires PR consultant Susan Walsh to
mobilize Ontario Restaurant Association against proposed Toronto smoking
"You will find a memo from our contact in Toronto summarizing
the proceedings at the press conference [of Medical Officers of Health.
... Once we learned of the release this morning, Ms. Walsh was able to
get representatives of the Ontario Restaurant Association to attend and
make known their views."
Memo, April 24, 1996 PM 2065186598 1998
introduces "Courtesy of Choice"
"We are now invited to over
1 dozen provincial association meetings and Corporate Board meetings [of
Hotel chains] between now and next May."
memo, Sept 4, 1996 PM 2063834016
is identified as the way to avoid a smoking ban in Toronto.
"In order to create a consensus
around a common solution, it is important to move Mayor Barbara Hall
towards a ventilation solution and away from the New York City Model."
Susan Walsh, April 8, 1997 PM 2065520838
funds the development of a ‘Ventilation Solution’
to fight bans
Through the ‘Courtesy of Choice’ program, the CTMC funds the
development of a strategy to promote ‘ventilation’ as a solution to
You will recall that approval was given CTMC by the member
companies for funding to develop a 'ventilation alternative' to public
place smoking ban initiatives in Mississauga and Toronto with,
hopefully, the prospect of moving this to B.C. as well.
Memo, March 29, 1998 PM 2065255097
The Tobacco Industry
acknowledges that a key principle of the ventilation alternative is the
prevention of smoking bans.
Adoption of policy proposal guarantees that alternatives such as a
smoking ban or separately enclosed and ventilated rooms will not be
required now or in the future.
for a Credible and Sustainable Indoor Air Policy: The Ventilation
Options CTMC, 1998 PM2065255098
Groups are recruited in
hospitality and air-systems sectors.
The CTMC recruits Consumers Gas and
the Ontario Restaurant Association to campaign against bans on
Consumers Gas … have agreed to publicly support the ORA’s [Ontario
Restaurant Association] call for a ventilation response to the issue of
public smoking in Toronto and environs … Consumers Gas ...seem to also
understand what’s involved in attending meetings with councillors,
deputations before city councils, etc.
memo, March 30, 1998 2065255103
Meetings are held to plan
campaigns to fight smoking bans.
The CTMC brings together its
consultants and agents to coordinate opposition to smoke bans in a
secret meeting in Toronto on June 22, 1998.
"There appears to be a consensus regarding the need for
coordination of some of the key players opposing smoke bans across North
America.. Stakeholder groups from the hospitality industry will not be
invited to this meeting. We need to get organized first -- there might
be an opportunity/ need to meet with these groups later but it’s
probably safer if the information is taken back to the hospitality
groups by the people working with them behind the scenes. "
Memo May 26, 1998 PM 2065254987
Philip Morris helps arrange
the meeting to organize against smoke-bans, and tags on a meeting to
discuss developing a ventilation strategy.
“This meeting will hopefully begin a process of speedy and
efficient information sharing by those helping to organize the fight
against smoke bans in the hospitality sector. … People attending this
meeting should include:
• Tobacco industry employees involved in the hospitality sector
• Consultants working with the industry to fight smoke bans —
particularly any regional consultants who may be an ongoing contact on
A second meeting will be held the same week of ventilation
consultants working on the industry issue either directly or through
programs such as Courtesy of Choice.”
from Susan Walsh, June 3, 1998 PM 2065254984
The group brought together
by the CTMC to fight smoking bans will soon be familiar in local
smoke-free by-law campaigns. Participants from the meeting
• Hotel Association of Canada
• Rothmans Benson and Hedges
• RJR_MacDonald Inc
• Imperial Tobacco Ltd.
• Philip Morris
• RJ Reynolds
• Dasko Communications Group
• John Luik
• Pierre Lemieux
• Susan Walsh
• Marlene Hore
• Tim Crowhurst
• Mary Trudelle
• Clarence Tetrault
• Mariliyn Pincock
• John Barr & Mina Leekha
List –Evaluating Strategies in Respect to Public Smoking Initiatives”
Evaluating Strategies in Response to Public Smoking Initiatives June 22,
1998 PM 2065254992 Page 2
funnelled through Courtesy of Choice to oppose smoking by-laws.
CTMC funds the Hotel
Association of Canada (HAC) to run “courtesy of choice” -mobilizing
ground troops in restaurants and bars against smoking bans
"We introduced Courtesy of Choice at the same time as our local
municipality introduced a proposal for a city-wide smoking ban (in all
public areas). We found Courtesy of Choice to be an excellent
opportunity to offer training to first line employees on how to deal
with customers who didn’t know about the smoking ban."
of Choice Newsletter, March 98 PM2065255096
CTMC engages Courtesy of
Choice to lobby against smoking bans.
"Courtesy of Choice/Hotel Association of Nova Scotia and
the Canadian Restaurant and Foodservices Association (CRFA) are
continuing the effective lobbying campaign…. This effort will include
pushing for a ventilation solution in the long term instead of a ban.”
Memo July 15, 1998 PM 2065254948
CTMC recruits British
Columbia pubs to oppose smoking bans, and provides media training to
“We have this week signed on 4 new properties in the Victoria
area...We are offering to provide media training and support for [Sooke
River proprietor’s] media interviews."
memo, June 2, 1998 PM2065254964
CTMC mobilizes B.C. hotels
against smoking bans through Courtesy of Choice.
“Nearly 100 hoteliers have responded to a fax-out requesting
their views on the impact of a province-wide smoke ban … I will be in
Vancouver later this week to begin the process of following through with
these requests which reach into every corner of the province.”
CTMC Memo, July 15, 1998 PM2065254951 2000
CBC unveils Tobacco industry
payments to Courtesy of Choice.
During the assault on B.C. Workers’ Compensation regulation protecting
all workers from second-hand smoke, CBC Radio and BC Television reveal
that the CTMC has been funding Courtesy of Choice by almost $1 million a
year since 1995.
Rick Cluff (CBC Radio): How big a fund are we talking about here?
Laundy (CTMC): … I think it’s in the $800,000 dollar range
Radio Early Edition, 13 June 2000 (courtesy of Airspace)
up on CBC Radio Early Edition, 14 June 2000
These documents were
obtained from the web-site of Philip Morris. They were posted there as a
result of legal actions against Philip Morris by U.S. governments.