Convenience Track, 2006
The member companies of the Canadian Tobacco Manufactuers
Council used to share brand sales information, but according to Rothmans,
Inc. Annual report 2007 have ceased doing so. Sales data is reported
to Health Canada, but has not been made public in recent years.
AC Nielsen Convenience Track is an automated tracking
system of cash register information.
If this data is representative of the total tobacco
market, the introduction of price segmentation has significantly changed
the brand preferences of Canadian smokers. (By
way of comparison, see 2003 data)