Market Share by brand and manufacturing company, Canada 2006

*Brand*	*Company*	*Market share % of revenue*	*Market Share % units sold*	*Average Price*
du Maurier	BAT-ITL	27.27	25.43	8.87
Players	BAT-ITL	18.90	17.52	8.92
Peter Jackson	BAT-ITL	9.24	11.81	6.48
Canadian Classics	RBH	9.05	9.99	7.50
Number 7	RBH	9.52	9.78	8.06
Export	JTI	10.44	9.48	9.11
Matinee	BAT-ITL	4.58	4.84	7.83
Macdonald	JTI	2.43	2.94	6.85
Benson & Hedges	RBH	2.24	2.02	9.20
Mark Ten	RBH	1.12	1.43	6.52
Belmont	RBH	1.46	1.37	8.84
Craven A	RBH	1.02	0.91	9.24
Rothmans	RBH	0.94	0.86	9.00
Avanti	BAT-ITL	0.38	0.35	9.07
More	JTI	0.30	0.30	8.09
Belvedere	RBH	0.32	0.29	9.17
Cameo	BAT-ITL	0.22	0.19	9.26
Dunhill	RBH	0.21	0.19	9.22
John Player Special	BAT-ITL	0.18	0.16	9.27
Camel	JTI	0.17	0.16	8.89

source: ACNielsen, Convenience Track, 2006

The member companies of the Canadian Tobacco Manufactuers Council used to share brand sales information, but according to Rothmans, Inc. Annual report 2007 have ceased doing so. Sales data is reported to Health Canada, but has not been made public in recent years.

AC Nielsen Convenience Track is an automated tracking system of cash register information.

If this data is representative of the total tobacco market, the introduction of price segmentation has significantly changed the brand preferences of Canadian smokers. (By way of comparison, see 2003 data)