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What's sells -
and where
The tobacco
market varies markedly across Canada -- and brand which are top sellers
in some provinces (like Mark Ten in Quebec) are not even for sale in
other regions. Fine-cut (loose tobacco) is not much sold in Ontario or
Quebec, but represents more than a quarter of the cigarettes smoked in
Atlantic Canada.
Market statistics are collected by
each of CAnada's tobacco companies and reported to Health Canada.
Brand-by-brand information has not been released by the government, but
is published by a convenience store trade association. The figures
below were taken from the very useful and informative web-site
www.conveniencecentral.ca
source:
The YCM Report Tobacco: January 2006
21 weeks ending August 20, 2005
Market Share of Manufactured Cigarettes - by Region
April - August
2005 |
| |
|
| |
|
|
Western
Canada |
|
| |
|
|
Brand |
Market share |
|
Premium |
|
|
du Maurier |
20.3 |
|
Player’s |
19.5 |
|
Export 'A' |
10.9 |
|
Cameo |
0.6 |
|
B&H |
2.6 |
|
Rothmans |
1.6 |
|
Craven Menthol |
1.3 |
|
Macdonald Menthol |
0.5 |
|
Craven A |
0.5 |
|
Viscount |
0.4 |
|
Dunhill |
0.3 |
|
John Player Special |
0.2 |
|
Belmont Milds |
0.2 |
|
Total |
58.7 |
|
Price |
|
|
Number 7 |
16.5 |
|
Canadian Classics |
13.5 |
|
Matinee |
5.9 |
|
Vantage |
4.7 |
|
Peter Jackson |
4.4 |
|
Macdonald Special |
0.6 |
|
Medallion |
0.2 |
|
Legend |
0.1 |
|
Studio |
0.1 |
|
Total |
45.9 |
|
| |
|
Ontario |
|
|
|
|
|
Brand |
Market share |
|
Premium |
|
|
du Maurier |
30.0 |
|
Player’s |
17.6 |
|
Export 'A' |
3.7 |
|
B&H |
2.5 |
|
Belmont |
2.1 |
|
Rothmans |
2.0 |
|
Craven Menthol |
0.9 |
|
Craven A |
0.7 |
|
Cameo |
0.6 |
|
Viscount 1 |
0.5 |
|
Dunhill |
0.4 |
|
Avanti |
0.2 |
|
John Players Special |
0.2 |
|
Total |
61.3 |
|
Price |
|
|
Matinee |
12.3 |
|
Number 7 |
10.2 |
|
Peter Jackson |
7.7 |
|
Canadian Classics |
5.2 |
|
Vantage |
1.0 |
|
Medallion |
0.7 |
|
Legend |
0.7 |
|
Macdonalds Special |
0.6 |
|
Studio |
0.3 |
|
Total |
38.8 |
|
|
|
|
|
Quebec |
|
|
|
|
|
Brand |
Market share |
|
Premium |
|
|
du Maurier |
17.7 |
|
Export 'A' |
12.0 |
|
Player’s |
11.8 |
|
B&H |
2.6 |
|
Rothmans |
1.7 |
|
Craven A |
1.5 |
|
Belvedere |
1.4 |
|
More |
1.3 |
|
Avanti |
0.5 |
|
Gauloises Blondes |
0.3 |
|
Cameo |
0.3 |
|
Dunhill |
0.3 |
|
John Players Special |
0.2 |
|
Total |
51.5 |
|
Price |
|
|
Peter Jackson |
20.1 |
|
Mark Ten |
10.4 |
|
Number 7 |
9.6 |
|
Matinee |
4.6 |
|
Macdonalds Special |
1.1 |
|
Legend |
0.9 |
|
Vantage |
0.2 |
|
Medallion |
0.2 |
|
Studio |
1.5 |
|
Total |
48.6 |
|
|
|
|
|
Atlantic |
|
| |
|
|
Brand |
Market share |
|
Premium |
|
|
Player’s |
20.5 |
|
du Maurier |
13.1 |
|
Export 'A' |
10.7 |
|
Belvedere |
5.5 |
|
B&H |
1.4 |
|
Rothmans |
1.1 |
|
Cameo |
1.0 |
|
Craven Menthol |
0.4 |
|
More |
0.2 |
|
Macdonalds Menthol |
0.2 |
|
Total |
54.0 |
|
Price |
|
|
Number 7 |
19.0 |
|
Canadian Classics |
12.6 |
|
Peter Jackson |
8.8 |
|
Matinee |
5.4 |
|
Macdonalds Special |
1.3 |
|
Vantage |
0.4 |
|
Medallion |
0.2 |
|
Total |
47.7 |
|
|
|
|
|
|
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source: The YCM Report
- Tobacco - January 2006 |
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