A Review of Cigarette Marketing in Canada - 5th Edition - Summer 2006

What took us so long...again?!

Welcome back to the 5th edition of Canada's only e-zine on Tobacco Marketing.

Tobacco companies continue to market their products energetically in Canada -- but they are restricted to fewer and fewer venues.

This edition takes a look at how Canadian tobacco companies have adapted to new these restrictions.

Filter-Tips is a periodic review by Physicians for a Smoke-Free Canada of tobacco marketing in Canada.

click here to see the
Fourth Edition
Winter 2003

click here to see the
Second Edition
Autumn 1999

click here to see the
Third Edition
Autumn 2001

click here to see the
Premiere Edition
Autumn 1998


In this Edition:

The retail display of cigarettes is evolving in Canada and here is how.  

A look at what's being done.

Changing retail displays

 

The "big three" try competing in the discount market. 

What this means to big tobacco and public health.

Discount cigarettes

A new campaign for smoke-less tobacco
Tobacco ads return to print.
Skoal ads -- unplugged.

The marlboro man rides in ... well sneaks in to Canada
A new unbranded Marlboro Cigarette
No-name Marlboros
Du Maurier, Peter Jackson, Benson and Hedges
Redesigning packages to communicate brand values
The make-over edition

 

 

Weird, wacky and just plain tasteless.
New forms of tobacco products are hitting the shelves
.

Vitaminized tobacco and other  'novelties.' 

Cigarette brand shares in Canadian regions
What's selling  - and where

If you have comments or questions about cigarette advertising in Canada, or want to share information about promotional activities you have noticed, please contact us.


Filter-Tips is produced by Physicians for a Smoke-Free Canada.
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